The ITS, Inc. Logo

The ITS, Inc. logo, consisting of the letters I, T, and S fitted into a rectangle, is designed to convey the company mission in a pleasing and recognizable image.

The letters are formed from solid shapes of straight lines and square angles to convey the strong technical foundation of our work.

The letters, although each has a different shape, have been tightly fitted together into a single, larger rectangle to convey our ability to integrate different technical components into a total technical solution.

Finally, the resulting rectangle has the unique proportions of the "Golden Rectangle" (see below) to convey that the solution must transcend its technical origins for the larger benefit of our clients.

The Golden Rectangle

The Golden Rectangle was considered by the ancient Greeks to have the most aesthetically pleasing proportion of all rectangles. It was incorporated in many of the ancient Greek architectural wonders, including the Parthenon built in the 5th century B.C. The shape appears in many works from antiquity to the present and is especially prevalent in Renaissance art and architecture.

The Golden Rectangle proportion also called the Golden Ratio is defined as follows:

The ratio of the long side (X) to the short side (y) is equal to the ratio of the sum of the short and long sides (y+X) to the long side (X). Or mathematically:
X/y = (y+X)/X = 1.6180339 . . .

That a Golden Rectangle could be constructed using only a compass and straight edge, seemed to further enhance the simplicity, purity and beauty of the Golden Rectangle among the Greek scholars and architects.


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